How to Complain

I received an e-mail from an exxcited reader yesterday - asking how I managed to get in touch so easily with the Chairman of BT - Sir Michael Rake.

Easy peasy - as they say.

Now I am not on first names terms with any knights of the realm - sad to say.

So all I did was track down an e-mail address - for contacting said Chairman - which was easily down with a bit of investigative work on the BT web site.

First of all find our who's on the Board of Directors - which you can normally do via the corporate governance section - of any big organisation's web site.

Then track down a personal e-mail address for the person - or just send them a letter (by e-mail) addressed personally to the Chairperson of the Board.

In this particular case BT.

I always find that you get better results when you go to the top banana in an organisation - instead of having to fight your way through all the undergrowth.

All it takes is a little bit of imagination and perseverance - but it's worth the effort in the end.  

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