It's an ill wind
'It's an ill wind that blows nobody any good' - as the saying goes.
And car maker Volvo have been quick to put the old adage into practice - as they try to turn all the free publicity surrounding 'Project Volvo' - to their advantage.
Project Volvo was the name given by Gordon Brown's supporters - to the task of transforming Brown's dour image - from the 'slow' to the 'fast' lane of politics.
Volvo understandably have been stung by the comparison - and here's an amusing article from today's Independent newspaper by Sean O'Grady - on how the Swedish car maker is fighting back.
Volvo quick to make mileage out of Labour's woes
Volvo has hit back at the suggestion that their cars were as stodgy and hopeless as Gordon Brown.
Clearly stung at their cars being compared with the last Labour prime minister, the company's PR department swung into action, saying the documents "show just how out of touch with reality senior politicians within the previous government had become with modern Britain".
A spokesman said: "If only the Labour Party had been like today's Volvos – dynamic, agile and innovative – perhaps the UK economy would have been in a better place than it finds itself today."
Reports claim the reason for the name "Project Volvo" relates to Mr Brown's apparent character traits of being "dependable, robust but ultimately dour".
BMW is much more relaxed about the present Prime Minister being thought of as having the qualities of one of their sports cars. Mr Balls's papers apparently also revealed a fear among Labour strategists that David Cameron was seen by voters as "a sports car, BMW".
A BMW spokeswoman responded; "We are absolutely fine with that. We have no problem with that at all."
And car maker Volvo have been quick to put the old adage into practice - as they try to turn all the free publicity surrounding 'Project Volvo' - to their advantage.
Project Volvo was the name given by Gordon Brown's supporters - to the task of transforming Brown's dour image - from the 'slow' to the 'fast' lane of politics.
Volvo understandably have been stung by the comparison - and here's an amusing article from today's Independent newspaper by Sean O'Grady - on how the Swedish car maker is fighting back.
Volvo quick to make mileage out of Labour's woes
Volvo has hit back at the suggestion that their cars were as stodgy and hopeless as Gordon Brown.
Clearly stung at their cars being compared with the last Labour prime minister, the company's PR department swung into action, saying the documents "show just how out of touch with reality senior politicians within the previous government had become with modern Britain".
A spokesman said: "If only the Labour Party had been like today's Volvos – dynamic, agile and innovative – perhaps the UK economy would have been in a better place than it finds itself today."
Reports claim the reason for the name "Project Volvo" relates to Mr Brown's apparent character traits of being "dependable, robust but ultimately dour".
BMW is much more relaxed about the present Prime Minister being thought of as having the qualities of one of their sports cars. Mr Balls's papers apparently also revealed a fear among Labour strategists that David Cameron was seen by voters as "a sports car, BMW".
A BMW spokeswoman responded; "We are absolutely fine with that. We have no problem with that at all."
