F.A.C.T.S. - Are Chiels That Winna Ding!
I came across this ScotGov health poster at a bus shelter the other day.
Has there ever been a worse campaign slogan than FACTS? - it's too long, too complicated and too clever by half.
More to the point Scotland is not paying attention as there were another 715 new Covid cases in yesterday with a positivity rating of 6.6%.
Seems like the Scottish Government is just too stubborn to admit when something's not working and go back to the drawing board by developing a new, more imaginative, more engaging comms strategy.
Covid Communication Breakdown (16/02/21)
The latest figures for new Covid cases in Scotland are still stubbornly high with a 7% positivity rate.
The upshot being that far too many people are still ignoring the public safety message about the importance of social distancing - Hands. Face. Space.
Scottish Ministers could do with a more effective comms strategy than a daily dose of the Sturgeon Show.
Risking Life and Limb For Covidiots (13/02/21)
The galling thing is that other selfless people risked their own safety to rescue these two idiots who travelled through two council areas before reaching the Trossachs.
Scotland's New Covid Cases (10/02/21)
New Covid Cases (01/02/21)
Twitter asks a very fair question about the continuing high level of new Covid cases despite Scotland being locked down for weeks.
I don't doubt the figures are true, but you would think the politicians and their advisers would have much more to say about what's driving this phenomenon.
Because new Covid cases really ought to be falling far more rapidly.
