Cults and Carboard Cutouts

An SNP MSP tweets his approval for a local party event yet fails to mention the cardboard cutout of Nicola Sturgeon which, at first glance, I took to be real.

'Standees' they're called, apparently, but I struggle to understand what drives people to behave in such a strange, cult-like way. 

https://www.cardboardcutoutstandees.com/life-size-options.html 

  

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