Here Be Dragons!
Just the other day I was given a fantastic present, an amazing 'Dragon's Egg' from my favourite chocolate-maker, Edward & Irwyn, based in Edinburgh.
Now my Dragon's Egg could have come straight from the set of The Hobbit movie featuring Benedict Cumberbatch as the Smaug the Dragon or an episode of the hugely successful Game of Thrones.
Edward & Irwyn's sales pitch is "Trained in France but inspired by the North" and the slogan captures perfectly what they're all about.