Hands. Face. Space.
Scotland's latest Covid figures are still worryingly high and yesterday saw another 1,001 new cases plus 31 more deaths.
Now this suggests that while the latest Covid restrictions have had an effect, people are not taking the public health message seriously enough when it comes to social distancing, wearing face masks and personal hygiene.
Since early September people in and around Glasgow have been banned from meeting in each other's households - yet the number of new Covid cases remains stubbornly high.
So perhaps its time for a change of message and some new thinking on how to get that message across without relying so heavily on daily ScotGov press briefings.
Instead of 'lockdown lite' how about more emphasis and new ways to persuade the public about the importance of keeping their distance, wearing face masks in public spaces and washing their hands at every opportunity.
Hands. Face. Space. - gets the message across effectively and is easier to grasp than the Scottish Government's preferred slogan - FACTS.
I've been following this Covid business closely from the outset and I can't tell you what FACTS stand for which speaks for itself, if you ask me.
Give It A Rest, First Minister! (15/11/20)
Nicola Sturgeon could do with a bit of break, if you ask me
So some time to reflect, rethink and reset would be no bad thing in the circumstances.
Because for months the first minister been fronting daily media briefings on behalf of the Scottish Government, as if the her physical presence is indispensable in the battle against Covid-19.
Even so the number of positive Covid cases has continued to rise in recent months, relentlessly, despite 'lockdown lite' and the restrictions imposed on our everyday lives.
Seems to me the public health message needs a serious re-think - a different, better and more engaging delivery perhaps because it's certainly not hitting the mark.
Too many people are not paying serious attention to the vital message about social distancing and wearing face masks.
Households in Glasgow and across Scotland's central belt have been banned from meeting each other indoors since early September, yet the number of new Covid cases is now at an all-time high.So some time to reflect, rethink and reset would be no bad thing in the circumstances.
Covid-19 and The Persuaders (23/09/20)
So after six long months the upshot is that not enough people have been persuaded to change their behaviour in the battle to slow and stop the spread of Covid-19.
The good news is that while we're not exactly back to where we started in March with a total lockdown, yet again we face big restrictions on seeing family, friends and loved ones.
The blunt truth is that too many of our fellow citizens have ignored the charms of Boris Johnson and Nicola Sturgeon along with the expert advice to observe social distancing, wear face coverings and wash our hands at every opportunity.
Just weeks ago (see BBC Scotland link below) Nicola Sturgeon was making grand claims about eliminating the virus altogether, yet here we are again banned from seeing friends and family in our own homes - all because some people can't behave responsibly.
To cap a bad week Scotland has today recorded 486 new cases of Covid-19 which is the highest daily figure since records began.
So it seems fair to ask if the message from politicians is not hitting home, not being taken seriously enough, what other steps are required to persuade people to change their behaviour.
Scotland, Covid and "Not Now, Kato" (29/11/20)
The BBC's Andrew Marr put Nicola Sturgeon on the spot earlier today over death rates in Scotland from Covid-19.
Yet while the first minister was reluctant to talk about statistics while "still in the teeth of a pandemic" there's simply no stopping Scottish Ministers from talking up independence at this weekend's SNP conference.
Nicola Sturgeon has defended her government's handling of the pandemic as statistics show Scotland's Covid death rate rose higher than England's in recent weeks.
Figures show there were 50.5 deaths per million in Scotland in the week to 15 November, compared to 40.6 in England.
The first minister said it was too soon to be comparing statistics while "still in the teeth of a pandemic".
She told the BBC's Andrew Marr Show the death toll was unacceptable.
"I have done everything and will continue to do everything I can to try and control the virus to try and keep it as low as possible, to take the tough decisions that have to be taken in order to achieve that and to try to take people of Scotland along in these difficult steps with me as far as I possibly can," she said.
"But nobody underestimates the pain, the grief, the suffering that this global pandemic has brought to us."
While the weekly statistics show that Scotland's death rate has been above England's in the last four weeks, Scotland's overall death rate is lower than England and Wales.
UK government statistics show that Scotland's Covid death rate is 94 per 100,000, compared to England's at 101.5 and Wales at 102.4. Northern Ireland's death rate is 63.4 per 100,000.
On Sunday the conference backed a plan to pressure the UK government into holding another referendum on the issue - and to explore alternative legal routes if it refuses.
Douglas Ross, the leader of Scottish Conservatives, said the SNP's record was "clear for all to see" but Ms Sturgeon's priority was "dragging Scotland through another divisive referendum".
image captionComparative death rates were presented to the first minister on The Andrew Marr Show.
Scotland's death toll surpassed 5,000 earlier this month and the latest National Records of Scotland figures now show 5,380 people have died with the virus in Scotland.
The statistics agency records the number of death certificates that mention the virus.
In England, using the same measure, more than 57,000 people have died with the virus.
Challenged on the death rate in Scotland, Ms Sturgeon said that, over the course of the whole pandemic, it has been "quite significantly lower" than England and Wales, though it was higher than that of Northern Ireland.
"But across the whole of the UK, across much of Europe, far more people have died from this virus than any of us feel comfortable with," she added.
Care home deaths
The SNP leader was also asked about care home deaths after a University of Stirling report found that 47% of Scotland's Covid deaths in the first wave were in care homes, compared to 30% in England.
"If you look at excess deaths overall in care homes across the UK, excess deaths in Scotland have actually been lower than in England but a higher proportion of these excess deaths have been attributed to Covid," she said.
"So in England more of the excess deaths have been attributed to other things, and certainly not to Covid. That simplistic view that the care home death toll is worse in Scotland perhaps doesn't bear that scrutiny.
"The death toll is unacceptable in Scotland, England, Wales, Northern Ireland, and across much of Europe."
The Scottish government has introduced five levels of restrictions in a bid to suppress the spread of the virus during the second wave.
People in 11 local authorities are currently living under the strictest limits of level four, with restrictions on travel, hospitality and non-essential shopping.
'Divisive referendum'
Reacting to the interview, the Scottish Conservatives' Douglas Ross said the SNP's record was "clear to see".
"Scandalous number of care home deaths, education tumbling down the international league tables and withholding vital advice from the Salmond inquiry. Nicola Sturgeon's priority? Dragging Scotland through another divisive referendum," he said on Twitter.
Meanwhile Willie Rennie, leader of the Scottish Liberal Democrat, said Ms Sturgeon was "good at presentation but has repeatedly fallen short on delivery."
He said she "talks a good game" but she "did not use the summer well to to prepare for the second wave of the virus in the autumn".
Labour MP Ian Murray said Ms Sturgeon should be held to account for her "failings in office".
"Amid a child poverty crisis, care homes scandal and utter contempt for Holyrood, the first minister's record is one of broken promises to the people of Scotland," he added.
"Her only priority is to divide Scotland at a time when we need to bring people together for a period of healing and recovery."
Figures show there were 50.5 deaths per million in Scotland in the week to 15 November, compared to 40.6 in England.
The first minister said it was too soon to be comparing statistics while "still in the teeth of a pandemic".
She told the BBC's Andrew Marr Show the death toll was unacceptable.
"I have done everything and will continue to do everything I can to try and control the virus to try and keep it as low as possible, to take the tough decisions that have to be taken in order to achieve that and to try to take people of Scotland along in these difficult steps with me as far as I possibly can," she said.
"But nobody underestimates the pain, the grief, the suffering that this global pandemic has brought to us."
While the weekly statistics show that Scotland's death rate has been above England's in the last four weeks, Scotland's overall death rate is lower than England and Wales.
UK government statistics show that Scotland's Covid death rate is 94 per 100,000, compared to England's at 101.5 and Wales at 102.4. Northern Ireland's death rate is 63.4 per 100,000.
- Covid in Scotland: Where are the latest cases?
- The people who have died with Covid-19
- How Scotland reached 5,000 deaths from Covid-19
On Sunday the conference backed a plan to pressure the UK government into holding another referendum on the issue - and to explore alternative legal routes if it refuses.
Douglas Ross, the leader of Scottish Conservatives, said the SNP's record was "clear for all to see" but Ms Sturgeon's priority was "dragging Scotland through another divisive referendum".
image captionComparative death rates were presented to the first minister on The Andrew Marr Show.Scotland's death toll surpassed 5,000 earlier this month and the latest National Records of Scotland figures now show 5,380 people have died with the virus in Scotland.
The statistics agency records the number of death certificates that mention the virus.
In England, using the same measure, more than 57,000 people have died with the virus.
Challenged on the death rate in Scotland, Ms Sturgeon said that, over the course of the whole pandemic, it has been "quite significantly lower" than England and Wales, though it was higher than that of Northern Ireland.
"But across the whole of the UK, across much of Europe, far more people have died from this virus than any of us feel comfortable with," she added.
Care home deaths
The SNP leader was also asked about care home deaths after a University of Stirling report found that 47% of Scotland's Covid deaths in the first wave were in care homes, compared to 30% in England.
"If you look at excess deaths overall in care homes across the UK, excess deaths in Scotland have actually been lower than in England but a higher proportion of these excess deaths have been attributed to Covid," she said.
"So in England more of the excess deaths have been attributed to other things, and certainly not to Covid. That simplistic view that the care home death toll is worse in Scotland perhaps doesn't bear that scrutiny.
"The death toll is unacceptable in Scotland, England, Wales, Northern Ireland, and across much of Europe."
The Scottish government has introduced five levels of restrictions in a bid to suppress the spread of the virus during the second wave.
People in 11 local authorities are currently living under the strictest limits of level four, with restrictions on travel, hospitality and non-essential shopping.
'Divisive referendum'
Reacting to the interview, the Scottish Conservatives' Douglas Ross said the SNP's record was "clear to see".
"Scandalous number of care home deaths, education tumbling down the international league tables and withholding vital advice from the Salmond inquiry. Nicola Sturgeon's priority? Dragging Scotland through another divisive referendum," he said on Twitter.
Meanwhile Willie Rennie, leader of the Scottish Liberal Democrat, said Ms Sturgeon was "good at presentation but has repeatedly fallen short on delivery."
He said she "talks a good game" but she "did not use the summer well to to prepare for the second wave of the virus in the autumn".
Labour MP Ian Murray said Ms Sturgeon should be held to account for her "failings in office".
"Amid a child poverty crisis, care homes scandal and utter contempt for Holyrood, the first minister's record is one of broken promises to the people of Scotland," he added.
"Her only priority is to divide Scotland at a time when we need to bring people together for a period of healing and recovery."
