Attacked by a Bear
The Better Together campaign's latest advert is fast becoming the stuff of legend as the 'patronising lady' is mercilessly mocked on the internet by women, men and just about anyone with a good sense of humour.
Someone with the user name 'andypandy' offered Better Together a storyboard for their next advert, completely free, along with a great plot line about what would happen in an 'uncertain', independent Scotland - if a mother's children get attacked by a bear.
Now that is funny and this kind of good natured humour banter is deadly for the No campaign which is beginning to sound rattled.