The BBC reports that the Real Madrid footballer Ronaldo took the obsession with his 'pretty boy' image to new heights as he borrowed the club doctor's phone to check on the damage done after a kick in the head during a game with Deportivo La Coruna.
Ronaldo borrows doctor's phone to check facial injury on pitch
Image copyright - EPA Image caption - A boot to the head left Ronaldo bleeding heavily from a cut near his eye
Real Madrid superstar Cristiano Ronaldo broke his dry spell in a superb performance on Sunday - but it wasn't his goalscoring that made headlines.
Coming off with an injury, he borrowed a mobile phone camera from his doctor - to check his face in the "mirror".
As commentators laughed, declaring they had "seen everything now", Ronaldo shook his head with displeasure.
"Ronaldo took his obsession with his image to new heights," Reuters sports news wrote after the match.
"The most Ronaldo moment ever, simply incredible," offered sports site Benchwarmers.
"Ronaldo staring at himself in the mirror even while he's on the pitch," offered one commenter on BBC Sport's report.
Despite the rampant mockery on social media, Ronaldo's injury - caused by a boot to the head from Deportivo La Coruna's Fabian Schar - was deemed serious enough that he could not continue.
If it seems that fans and the media gave Ronaldo a hard time for checking a significantly bloody injury, the star does have some history of talking about his looks.
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