'People Make Glasgow' is the City Council's new marketing slogan, as I said on the blog site the other day.
And that's as true about the fight for equal pay in Glasgow as it is of anything else - people power counts, or to put it another way 'many hands make light work'.
The challenge ahead is to mobilise the thousands of equal pay claimants and send the Council leadership a strong message about getting they heads out of the sand.
Glasgow is now the only major council in Scotland not to have reached a settlement over its post-job evaluation pay arrangements, unlike neighbouring South Lanarkshire and North Lanarkshire Councils which have both settled all of their outstanding equal pay cases.
Whether it's using Twitter or Facebook equal pay claimants have a big role to play in terms of engaging with politicians inside the Council, in the Scottish Parliament and at Westminster.
So get Liking, Sharing, Following and generally spreading the word - if you want to hold the City Council to account over its obligations on equal pay.